Duri Cosmetics is proud to introduce their newest and pinkest collection, The Power of the Pink, in time and recognition of October’s Breast Cancer Awareness Month. Ten percent of sales of the new collection on duri.com will be donated to the Breast Cancer Research Foundation (BCFR).
“Wearing the color pink has become the universal expression of support for breast cancer, and what better way to wear that support than with a collection of powerful pink nail polish hues,” says Duri Cosmetics Founder and Head Chemist Faina Ritz. Duri’s The Power of the Pink is a collection of beautiful and inspiring pink hues for women to show off their support of family, friends and the 3 million U.S. women who have undergone treatment. Ritz continues, “If football players can garner national headlines by wearing pink socks in October, women raising their hands and displaying nails painted in a great pink hue can certainly garner greater and continued awareness.”
Although Breast Cancer Awareness is celebrated in October, it is important to maintain awareness year round. Duri plans on keeping the collection and donation program on site and available after its launch this October.
The Power of Pink Collection includes 4 pink-empowered hues: Pinky Promise – a shimmery baby pink with a satin-shine finish; Pink Positive Thoughts – a medium pink with micro gold sparkles and high gloss finish; I Pink I Can – a perfect salmon-pink shade with ultra high gloss; Pink Warrior – a zesty metallic-like hot pink shade loaded with tons of shimmer and sparkle with a high gloss finish.
All Duri Cosmetics products are available nationwide at salons, spas and specialty stores, as well as online at www.duri.com. Duri’s entire collection of nail polishes (over 250 shades to choose from) are completely safe, free from DBP, TOLUENE and FORMALDEHYDE and environmentally friendly. Individual polishes can be purchased for $6 or the entire collection as a gift set for $24.