October 6, 2013

Rive Supports “Be Bright Pink”

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Breast Cancer Awareness Month brings women from all over the world together in support of a good cause. Glass water bottle company Rivé, has joined the fight by creating these one-of-a-kind water bottles wrapped in the iconic breast cancer pink ribbon with 10% of proceeds going to Be Bright Pink.  Bright Pink is the only national non-profit organization focusing on the prevention and early detection of breast and ovarian cancer in young women, while providing support for high-risk individuals. “With over 232,340 new cases of invasive breast cancer estimated in 2013 alone, I felt it important to leverage the physique of the Rivé water bottles to benefit a charitable cause. Breast cancer not only affects so many women but also their friends, families and loved ones. I wanted the Rivé brand to be impactful and what better way than donating Bright Pink,” says Rivé Founder, Jillian Craig.  Good for you. Good for your loved ones. Good for the environment. And a good way to consume water in a stylish way while giving back to a good cause.

About Rivé: Rivé is an innovator in water bottle engineering and design. Through sleek shapes, bold colors, and fashion-inspired artwork, Rivé water bottles transform a colorless, odorless, tasteless substance into an experience that excites the senses. Composed of glass – the only packaging considered safe by the FDA – they’re also safe, sustainable and affordable ranging from $15-$20. Sold at www.riveusa.com and at national Target stores.

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