HÄSTENS PARTICIPATES IN “AT HOME ON MADISON AVENUE” TO HELP FIGHT BREAST CANCER
Swedish luxury bed-maker Hästens joins Traditional Home Magazine’s “At Home on Madison Avenue,” an inaugural event set to promote Madison Avenue as a go-to destination for high quality home décor and design. The event taking place October 22, 2013 in New York City and will highlight world-class home design while benefiting The Breast Cancer Research Foundation.
Hästens’ participation is unique for its display of a completely custom “living headboard” of flowers designed by renowned Events and Floral Designer and Author Matthew Robbins of Matthew Robbins Design. To support the cause, the Madison Avenue Hästens store will offer their luxurious duck-down travel pillows in limited-edition pink check with 15% of all proceeds going directly to The Breast Cancer Research Foundation. Departing from its iconic blue and white check print, Hästens has created this limited edition travel pillow in pink to draw awareness for breast cancer.
The first “At Home on Madison Avenue” will feature stores on Madison Avenue displaying curated window fronts as well as selling hand-selected “Pink Ribbon Items” to assist The Breast Cancer Research Foundation, an independent not-for-profit that works to find a cure for breast cancer in our lifetime. The event is organized by Traditional Home Magazine and Madison Avenue Business Improvement District (BID) to bring attention to the excellence in design found on Madison Avenue and to celebrate the best of the best in home décor and furnishings.
WHAT:
Experience a one-of-a-kind Living Headboard Designed by Acclaimed Event Stylist and Author Matthew Robbins
andJoin Hästens in the Fight against Breast Cancer.
WHEN:
Tuesday, October 22, 2013
WHERE:
Hästens Madison Avenue Boutique, 1100 Madison Ave, (Madison & 82nd Street), (Madison & 82nd Street) 212-628-8022