Evian’s “Baby on the Inside”

August 24, 2010

Openhouse Gallery in NYC

Evian Water is continuing to roll forward on its “Live Young” Campaign.   They transformed The Openhouse Gallery in NYC into a photo shoot opportunity, and while there were no rollerblading babies present, Maria Sharapova came by to share her love of Evian’s campaign.

Passerbyers on the street were welcome to swing in and model for the Evian campaign, while wearing a baby on the inside shirt.  The energy was infectious!  The pictures taken from the public shoot were being shown on screen throughout the event.  The poses, the pictures, were indeed a testament to Evian’s “Live Young” philosophy.  “to Evian, youth is not a matter of age, but a mindset-a youthful mindset that is optimistic, believes everything is possible, and is curious and eager to discover the world-much like that of a child” said Jerome Goure VP of marketing for Danone Waters of America, the exclusive importer and marketer of Evian in North America.

And who better than to help celebrate Evian’s campaign than celebrated tennis superstar Maria Sharapova?  The 23 year old stunner when asked why she modeled for the event replied that “The idea of youth as a state of mind caught my attention.   I took great pleasure in reveling my ‘baby inside’….I am a true Evian drinker and I really like this campaign as well as the idea behind it so it felt natural to join in”

For more on Evian’s “Live Young” campaign follow it on facebook at http://www.facebook.com/pages/evian-R/131415853561442 and for some fabulous photos of the event, including Maria’s incredible outfit (3.1 Phillip Lim sequined short-shorts, a white V-neck T-shirt, long black blazer and Cole Haan Swan crossbody bag and lace-up booties) check out my pal Shawn Punch’s Photography  on http://shawnpunch.photoshelter.com/gallery/Evian-Live-Young-With-Maria-Sharapova/G0000P0F8lS8ZWos

Note to Evian………….while I love the roller babies campaign, how about using some of our favorites from the senior set (yes, I can see Betty White and Abe Vigoda starring in it!).  As Mae West says, “You are never too old to become younger!”