Sunday April 22, is Earth Day. How do we celebrate Earth Day? What is it meant to accomplish? The below is taken directly from Earthday.org :
“Close to 48 years ago, on 22 April 1970, millions of people took to the streets to protest the negative impacts of 150 years of industrial development.
In the US and around the world, smog was becoming deadly and evidence was growing that pollution led to developmental delays in children. Biodiversity was in decline as a result of the heavy use of pesticides and other pollutants.
The global ecological awareness was growing, and the US Congress and President Nixon responded quickly. In July of the same year, they created the Environmental Protection Agency, and robust environmental laws such as the Clean Water Act and the Endangered Species Act, among many.
Earth Day is now a global event each year, and we believe that more than 1 billion people in 192 countries now take part in what is the largest civic-focused day of action in the world.”
I have been in the beauty industry for over 20 years and am happy to tell you how ethically-made and environmentally-friendly beauty brands honor Earth Day every day, 365 days a year!
Let’s start by saying, not all brands meet high ratings of approval in terms of being environmentally sound and effective on your skin. So do your research. Make Fair Trade part of your beauty routine. Support brands that are the most responsible in the ingredients they use. Find brands that help the environment. Don’t be deceived by products that claim to be “Organic” and Green”. There is no real definition in the industry of either term. Many manufacturers will label their products as such without upholding any honorable or true standards or intentions.
I decided to honor this Earth Day by finding a new beauty brand or a “new to me” brand that meets the Earth Day initiatives every day. I discarded a brand that I currently use which is not as ethical.
The brand I chose for this Earth Day 2018 is Nubian Heritage . This brand has accomplished the use of authentic natural ingredients. Nubian Heritage works with educating and supporting local community groups. Nubian Heritage supports Homecoming Farm and Sophia Garden located in Amityville, NY, to promote health, wellness, eco-consciousness and sustainability. They use soy milk instead of dairy milk in their formulations. The product labeling proudly displays the PETA cruelty free bunny logo. The logo means they are affiliated with an official organization. (Note: There are companies out there that brand their products as cruelty free with Fake Cruelty Free Logos.)
Take some time to look over the Nubian Heritage website and by or on Earth Day, I will be back with a dedicated post about some of their fine and my favorite products.
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