July 25, 2012

IT&LY Hairfashion Presents….the “Purity Design” Experience

I was recently introduced to IT&LY Hairfashions extensive and incredible line of hairstyling and finishing products called Purity Design. What makes Purity Design so unique? It was designed to “create personal styles while providing moisture and shine to hair.”

IT&LY Hairfashion states that their “labs have separated the purest active ingredients and created a new protection formula that characterizes the line “Desert Blend“. Desert Blend is a combination of vegetable extracts and proteins derived from the plants of arid zones.  “These ingredients ensure  the natural hydration and the right protection against damages to the hair from pollutant agents and UV rays; therefore preventing dryness and dullness.”

Now, let me tell you about the products themselves. I found IT&LY’s website to be very helpful in selecting the appropriate product for my hair type. IT&LY has created  products to treat the specific needs of their clients. I have curly hair and need a medium hold, so what products do I choose?

At http://www.italyhairfashion.com/images/Purity’11-page(s).pdf, you will find a complete description of each product in the Purity Design line.  On  pages 10 and 11,  I found the ” hold factor key”  to be extremely helpful.  This easy to follow color coded chart helped me select the product I needed based ont the hold I wanted (there are 4 to choose from), I chose medium. Purity Design  products do exactly what they say they do, as long as the instructions are followed.

Purity Design Pure Shampoo and Pure Conditioner are perfect for both normal and dry hair.  While the Shampoo helps make your hair stonger and healtier, the conditioner leaves your hair feeling soft, silky  and looking shiny.

After Shampooing and Conditioning, I gave my hair the Pure Fluid Experience.  I applied a small amount of this creamy, silky fluid to my damp hair. Pure Fluid was  designed to give softness and shine to my hair and it did just that.

Pure Hair Eco,  is a medium hold hairspray I use when needed,  giving  my hair a great hold without the heaviness and stiffness some hairsprays can cause.

Everyone who uses hair products should know that ” IT&LY Hairfashion is committed to creating an eco-friendly corporate environment as well as the use of emerging green techiniques in the production of its extensive line of environmentally friendly products”.

visit www.italyhairfashion.com and learn more about Purity Design Hairfashion and select the products that were specially designed for you.


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