Archives for June 2011

June 9, 2011

Ideal Beauty in Advertising-Realizing Myth from Reality

A friend of mine put an interesting clip of a video from Jean Kilbourne on her Facebook page. Kilbourne, for those of you not familiar with her work, is an internationally recognized author, speaker, and filmmaker who has been credited with the idea of educating about media literacy as a way to prevent problems associated with mass media advertising campaigns. As I watched the video, I was reminded of how advertising shapes our world, our values, our concept, our version of beauty, and indeed even our concept of normalcy. In the fast-paced world of today, we are bombarded with these images. And pretty pictures sell products.

I’ll admit it….I like looking at pretty pictures. In advertising, when you see a picture of a woman, she is the ideal beauty, flawless.  The problems arise when we compare ourselves and our lives to these pictures. Flawless, while it looks good in pictures, it does not exist in reality. Even supermodel Cindy Crawford has said she wished she looked like Cindy Crawford. If you’ve ever been to a photo shoot, you know it takes an army of people to get a good picture. It used to be done through airbrushing and cosmetics, but now I doubt that any photo that is used hasn’t been photo shopped. Photo shop now makes it possible to have ideal beauty, but it isn’t real.

It is important that we know, and that we teach our kids, that ads are meant to sell products. The image we see is the same as taking a ride on Space Mountain at Disneyland. All smoke and mirrors! Nice to enjoy, but isn’t a reality. Watch http://www.youtube.com/watch?v=hibyAJOSW8U&feature=related which was put together from Dove to help promote healthy self -image, especially to young girls who are more likely to feel insecurities on their looks.

We will be seeing more images of ideal beauty….enjoy it for what it is worth…..a pretty picture. Ideal beauty will change constantly, real beauty does not! Your self –worth comes from within, not from comparing yourself to a photo that was manufactured. As my friend Renee (who started modeling at 12 by the way) said “the embodied full woman self is much more dynamic, real and empowered than what the media would like us to buy into”.  Be the best you can be!  Real beauty triumphs over ideal beauty any day!

For the Jean Kilbourne clip see http://front.moveon.org/kate-winslet-i-dont-look-like-that-and-i-dont-desire-to-look-like-that/?sms_ss=facebook&at_xt=4de124d5c427b1e3,1

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June 8, 2011

Fashion Show to Benefit Bottomless Closet

NYC’s Bottomless Closet Presents the First Annual

“Real Women on the Runway” Fashion Show and Cocktail Party

 

Congratulations to Bottomless Closet! The local non-profit has recently reached the milestone of helping 15,000 New York City women. Since opening its doors in 1999, Bottomless Closet NYC’s volunteers and staff have worked tirelessly to help guide local women from economic dependency to financial freedom. The clients of bottomless closet come from diverse backgrounds and experiences including women on public assistance, formally incarcerated, single mothers, survivors of domestic violence, and women living in shelters.  Bottomless Closet NYC helps not only with the gift of professional wardrobe; but it gives financial lessons and workplace etiquette training. Despite the hardships and devastation these women have seen in their lives, Bottomless Closet helps them actively pursue a better life and future for themselves and their families.

Today, with unemployment being at an all-time high, combined with an extremely competitive job market, the services of Bottomless Closet have become even more critical. This Thursday, June 9th, from 6:30 PM to 9:30 PM, please join Bottomless Closet in its First Annual “Real Women on the Runway” Fashion Show and Cocktail party featuring clients and their success stories. Bottomless Closet clients will be featured as the models, and as they walk down the runway in fashionable, professional attire provided by TJ Maxx and other brands. Fashion Designer Nicole Miller has signed on as one of the main sponsors for the show. She will be attending the event to show her support for this amazing organization.

Help the legacy of this amazing non-profit.  Join the models as they walk towards a better future!

For additional information, visit www.bottomlessclosetnyc.org.

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June 6, 2011

Register to win a NovaMoist essential oil from Gerda Spillmann ! Read more below…

NovaMoist is one of those wonderful “can’t be without” products that we all need to keep on hand in our “Beauty Arsenal” !

I use mine on the days when I require some more moisture on my face , or on my cuticles to keep my manicure looking fresh. I often put a drop on my hands. They get so dry from constant washing while doing makeup artistry.

The great thing about this portable NovaMoist container is that it’s so convenient! You can take it with you anywhere you go, and only one drop goes a long way.

Here are some other uses that are listed on the NovaMoist packaging (and I quote):

Dry Skin Problems :
•Pre and Post Menopause Skin
•Cracked Nail Beds and Cuticles
•Elbows and Cracked Heels

Acute Skin Problems:
•Burns
•Shaving and Waxing Irritation
•Peels
•Chemotherapy/Radiation

Chronic Skin Conditions:
•Eczema
•Rosacea
•Psoriasis
•Lupus Redness
•Stastis Dermatitis

Two physicians developed this 100% natural product to help assist with the distress of all skin issues, and after 8 years of clinical use have had outstanding results.

The ingredients include:
•Lavender
•Rose
•Geranium,
•Clary Sage
•Bergamot
•Juniper
in sesame oil.

I really love essential oils and these ingredients are a great combination. You and your skin will feel good and look good when you use NovaMoist.

One lucky person will win a NovaMoist essential oil this month! Just go to the link and register now :
www.itsaglamthing.com/winit-6.php

You can check out NovaMoist and all of the wonderful GerdaSpillmann products at:
www.gerdaspillmann.com

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June 2, 2011

Keeping Safe in Summer Sun!!

Summer Fun and UVA and UVB Rays

Summer fun and summer sun! By now we all know that exposure to the sun is one of the major causes of our skin’s aging. In addition to aging the skin, medical studies have found an association between sunburns and the enhanced risk for melanoma, the deadliest form of skin cancer. Because the sun is stronger, we become more aware of the sun and its effect on our skin in the summertime. We may think we need sunscreen only in the summer, but in reality, we need to use sunscreen daily.

Sunlight consists of two types of harmful rays: ultraviolet A (UVA) rays and ultraviolet B (UVB) rays. We become more aware of the UVB rays in the summertime, because these are the rays from the sun that lead to sunburn.  These are also the rays most responsible for skin cancer. The rays aren’t always the same strength year round. They are more prevalent in the summer, but they are able to reflect off water or snow, so sunscreen that protects against UVB rays is needed year round. If you’ve heard the advice to stay out of the mid-day sun, it is because these are the hours that the UVB rays are the strongest, and can damage the skin more quickly.

While the UVB rays are more commonly attributed to being the cause of skin cancer, the UVA rays are the rays that are mainly responsible for aging the skin. The sun emits the same strength UVA rays all day long. These rays can pass through windows (UVB rays are blocked by window glass). The rays penetrate into deeper into the skin’s dermis layer, leading to signs of premature aging such as wrinkles and ages spots.

Even though the UVA rays cause only 1/1000th of the redness caused by UVB rays, they are even more damaging to your skin. With exposure to UVB rays, you feel the heat; see the redness and quickly take cover…..with UVA rays you don’t. You may be exposed to the UVA rays more than you think. Hours at a sunny window, driving, etc.,  can cause as much, if not more damage than an hour in the sun!

Not all sunscreens are created equal. Some are good at blocking UVB rays, but not the UVA rays. You need a sunscreen that blocks both. Without out double protection, you could think you are being protected, stay out longer and end up giving yourself an overdose of the UVA rays with the additional sun time. Sunscreens that contain PABA, Cinnamates, and Salicylates block only UVB rays. Sunscreens that contain Benzophenones will block both UVA and UVB rays, but is water soluble, so ordinary sweat and water remove them. Look for sunscreens that use physical agents, such as white zinc oxide and titanium oxide. They block UVA and UVB rays and are not water soluble.

A sunscreen that is not water soluble is also a must. It will not be washed away by water or perspiration. Personally, I am VERY fair. To protect myself as much as possible from the strong summer sun, I change my routine. I avoid mid-day sun as much as possible, and try to do errands in early morning or after sunset. Having said that, I am also quite the water baby! I snorkel, scuba dive, sail, and love doing anything on the water. I use a scuba skin, boots and gloves pretty much every time I am in the water and utilize my light weight safari wear that not only keeps me covered,but is UV protective so  it blocks the sun’s rays as well. Sunglasses are a must, as is a hat. I keep sunscreen and a lot of water on me at all times!

As you age, as seasons change, even medication that you may be taking can change your skin’s sensitivity to the sun. What SPF you used last summer may not work for you this summer. Have some sunscreen that has different levels of SPF at hand and adjust them. You change and so does your skin. Your sunscreen needs to as well!

Be sure to read Lisa’s piece on areas that we need to pay extra special attention to before stepping out into the sun at http://www.examiner.com/beauty-in-tampa-bay/warning-ignored-areas-you-must-protect-before-stepping-out-into-the-sun-fillin

For those of you who worry that using sun screen every time you are out in the sun will not give you any vitamin D, you can increase the amount of foods you eat with vitamin D (fish, eggs, milk, etc.), take a dietary supplement and /or use a body lotion such as Dr. Goldfaden’s Vitamin D Body Lotion. Dr. Goldfaden’s Vitamin D Body Lotion (www.goldfaden.com) contributes to skin cell growth, repair and metabolism. It will as motivates your skin’s immune system and helps destroy free radicals that can cause premature aging. It is easier to increase levels of vitamin D than it is to repair skin damage!

I would like to thank Peter Lamas for sending me a copy of his book The Truth about Sun Exposure. It is  a very easy read and extremely informative  on the subject. This book will provide you with the facts about sun exposure and what you can do to limit the damage to your skin and your children’s skin. It was an invaluable asset! (www.peterlamas.com)

So who needs sunscreen? We all do! Make it a daily habit!

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