As an added benefit and additional arm to her flourishing PR business, Lisa began It’s a Glam Thing for companies looking for introductions into the mass market and some quick hype to brand and propel their products forward. It’s a Glam Thing was an instant success and is responsible to this day for putting Lisa Cocuzza PR clients competitively on the map and in business! In addition to television representation by a team of beauty, fashion and lifestyle experts and hosts It’s a Glam Thing also provides swag bags for VIP events and gift baskets for magazine, newspaper and online giveaways. Through this, Lisa has created a “Win Win” situation for both the company and the consumer by allowing brands to get the exposure and brand recognition that they need and for the consumer and/or event attendee to get some great swag to try, spread the word about and share on their social media outlets. Lisa creates relationships for her PR clients and It’s a Glam Thing sponsors with celebrities, editors and consumers which is the perfect recipe for success!
As It’s a Glam Thing business continued to evolve, Lisa recruited a team of industry experts and professionals to further grow the It’s a Glam Thing brand. In addition, she created Get Glam TV where she has produced celebrity beauty and style webisodes. Lisa enjoys being behind the scenes contributing to and watching the continued success of her clients, the It’s a Glam Thing sponsors, brands and her team members.