May 25, 2015

Lisa Cocuzza PR

lisaprpic
Lisa Cocuzza founder of Lisa Cocuzza PR and It’s a Glam Thing is a publicist and writer. Lisa has developed and implemented PR campaigns for beauty, fashion, fitness and individuals in the USA, the UK and Canada. She is also a regular contributor to Ms. Fitness magazine with her own column titled “Glam Boutique”. Lisa travels throughout the USA visiting trade shows such as, Premiere OrlandoCosmoprof North America, IBS New York, The California Gift Show, America’s Beauty Show and The International Salon & Spa Expo where she reports from the show floor. Lisa and her glam team are also regular attendees at several Los Angeles and New York industry VIP events.
As a former beauty product business owner, Lisa has always had a passion for fashion and beauty. She entered the public relations field when she began handling PR for her own company. Through this endeavor she secured and built lasting relationships with editors of major consumer and trade publications and has built a reputable name for herself in the industry. As part of her monthly PR campaigns she has successfully placed her clients products in several national magazines such as Redbook, Allure, Woman’s Day, Lucky, Prevention, Woman’s World, Essence, Ms. Fitness and Self to name a few. Her clients also regularly appear in trade publications such as Nails, Nailpro, Launchpad, OTC, Dayspa, American Spa and more!
Lisa was born and raised in Providence, Rhode Island but soon found herself living in Los Angeles, California where she resided for over 20 years and built solid relationships with celebrities and celebrity publicists adding to the overall appeal of her services.

As an added benefit and additional arm to her flourishing PR business, Lisa began It’s a Glam Thing for companies looking for introductions into the mass market and some quick hype to brand and propel their products forward. It’s a Glam Thing was an instant success and is responsible to this day for putting Lisa Cocuzza PR clients competitively on the map and in business! In addition to television representation by a team of beauty, fashion and lifestyle experts and hosts It’s a Glam Thing also provides swag bags for VIP events and gift baskets for magazine, newspaper and online giveaways. Through this, Lisa has created a “Win Win” situation for both the company and the consumer by allowing brands to get the exposure and brand recognition that they need and for the consumer and/or event attendee to get some great swag to try, spread the word about and share on their social media outlets. Lisa creates relationships for her PR clients and It’s a Glam Thing sponsors with celebrities, editors and consumers which is the perfect recipe for success!

As It’s a Glam Thing business continued to evolve, Lisa recruited a team of industry experts and professionals to further grow the It’s a Glam Thing brand. In addition, she created Get Glam TV where she has produced celebrity beauty and style webisodes. Lisa enjoys being behind the scenes contributing to and watching the continued success of her clients, the It’s a Glam Thing sponsors, brands and her team members.

 

 

 

 

 

 

 

 

SHARE THIS POST ON: Twitter | Share on Facebook | Google + | Pinterest