ISSE Long Beach 2012 Post Show Release
Over 40,000 Beauty Professionals Help Make PBA’s 2012
International Salon & Spa Expo Long Beach Show a Huge Success

Phoenix, AZ (February 2, 2012) – The 2012 International Salon & Spa Expo Long Beach (ISSE Long Beach) re-affirmed its position as the West Coast’s biggest and best total beauty event as an energetic crowd of over 40,000 beauty professionals (up slightly from 2011) from around the world attended the show. Produced by the Professional Beauty Association (PBA), the ISSE concept has evolved beyond the traditional “hair show” to a complete beauty event relating to hair, nails, cosmetics, esthetics, wellness, massage, and advanced education.

Known as the launching place for new beauty products and services, ISSE Long Beach featured a sold-out expo floor, consisting of more than 400 leading beauty brands. Ranging from international beauty leaders that included BaBylissPRO, Clairol Professional, CND, Moroccan Oil, Orly, Repêchage, RUSK, TIGI, Wahl, and Zotos to indie trend-setters such as Body Up Pro, Hair Flairs, Rock Your Hair, and Young Nails; ISSE Long Beach
always has a diverse exhibitor base, and 2012 was no exception. On-site sales and reservations for 2013 exhibit space were also very strong as exhibitors did not want to miss out.

ISSE Long Beach also featured more than 183 complimentary educational opportunities that were included as part of the ISSE Long Beach ticket.The NAHA Stage in particular, which featured many past NAHA winners such as Damien Carney, Steve Elias, Jake Thompson, and Charlie Price, was continually at room capacity. Beauty professionals wanted to learn first-hand from these individuals on how to conceptualize and create a winning NAHA entry.

Many of the same features that make ISSE Long Beach a success will also be incorporated into ISSE Midwest. The ISSE Midwest show, which runs November 4 – 5, 2012 in the Chicagoland area, will now serve as the industry’s much needed and requested Fall/holiday show.

ISSE Long Beach 2012 Show Highlights

Expansion of the EstheticsAmerica & Wellness Pavilion: ISSE Long Beach 2012 saw the The EstheticsAmerica & Wellness Pavilion at ISSE Long Beach 2012 expansion of its increasingly popular EstheticsAmerica & Wellness Pavilion, which provides a dedicated environment for skin care, cosmetics, massage, wellness and the latest in treatments and education for these rapidly expanding segments of the beauty industry. CIDESCO USA education was also offered and continues to be a desirable option for many esthetic professionals looking to continue their education. PBA aims to continue the growth of the pavilion for the 2013 show with even more esthetic brands and classes.

New Hair Competitions Were A Success: For 2012, ISSE Long Beach offered its first hair competitions.
Hosted by Mark Goodman, immediate past President of PBA’s Beauty Professional/NCA section, and open to both students and licensed professionals, the hair competitions allowed individuals to show off their skills and win cash and career prestige. For the licensed professional (senior) division, the competitions served as tryouts for the OMC HairWorld USA team for 2012. The members of Team USA will be selected and announced within the next few weeks. While honors were given to the top seven in each category, the winners included:

Fashion on Long Hair: Day Style – Edda Coscioni
Fashion on Long Hair: Evening Style: Edda Coscioni
Technical – Creative: Svitlana Vechera
Technical – Hair by Night: Svitlana Vechera
Student – Bridal: Erdenesuvd Jargalsaikhan
Student – Fantasy Inspired by Nature: Jeanne Collado
Student – Ladies Trend Cut, Color, and Style: Katey Browne
Nail Competitions Bring Out New and Seasoned Entrants: The ISSE Long Beach nail competitions, sponsored by NailPro Magazine, featured an array of new and seasoned entrants. Winners were awarded cash and prizes depending on placements. Winners include:

Fantasy Nail Art | Theme: Couture | Category: Novice – Adriana Riveros
Fantasy Nail Art | Theme: Couture | Category: Veteran – Lakia Lewis
3-D Nail Art | Theme: When Pigs Fly | Category: Novice – Shannon McCown
3-D Nail Art | Theme: When Pigs Fly | Category: Veteran – Viv Simmonds
Hand Painted Nail Art | Theme: Parrots | Category: Novice – Kazuyo Yamamoto
Hand Painted Nail Art | Theme: Parrots | Category: Veteran – Pisut Massong
Sculptured Nail Art | Theme: Stiletto | Category: Novice – Ai Kawasaki
Sculptured Nail Art | Theme: Stiletto | Category: Veteran – Trang Nguyen
Salon Success | Theme: n/a | Category: Novice – Ai Kawasaki
Salon Success | Theme: n/a | Category: Veteran – Mayumi Hase
Soak Off Gel Nail Art | Theme: Party Time | Category: Non-Divisional – Yoko Kino
Soak Off Gel Manicure | Theme: n/a | Category: Non-Divisional – Amy Becker
New Perfect Match | Theme: n/a | Category: Non-Divisional – Trang Nguyen & Emeese Koppany
NAHA Stage Experiences Capacity Crowds: The North American Hairstyling Awards

(NAHA) continues to be the industry’s premier photographic hairstyling competition and awards ceremony. The ISSE Long Beach NAHA Stage featured past NAHA winners and multi-category finalists in an intimate setting where attendees learned up close and personal from some of the industry’s biggest stars on how to take a winning NAHA collection from concept through submission. Presenters included Damien Carney, Tony Ricci, John Simpson, Jake Thompson, Charlie Price, The Teals featuring Steve Elias, and others. Every class was completely full or very close due to overwhelming demand.

Awards for Top Booths Spark Competition: Many companies launched new and/or expanded booths. From layout and signage updates to complete makeovers, firms invested in their image. Launched in 2011, ISSE Long Beach awards top honors for booths, which come with free advertisements in pre and onsite materials for the 2013 show. Winning booths at ISSE Long Beach 2012 include:

Best Island/Peninsula Booth: TIGI
Best Large Linear Booth: Doll hair care
Best Linear Booth: Trestles Hair Extensions
Revamped Stage Concepts: Focused on continually evolving to meet the needs of the industry.

ISSE Long Beach revamped some of its stage concepts and streamlined offerings to help attendees better access presentations and maximize their time at the show. Center Stage (formerly International Fashion Theater) and Stage Right (formerly Technical Theater) were again popular with attendees and featured top creative teams and educators from across the industry.

ISSE Long Beach and ISSE Midwest (November 4 – 5, 2012) are open to licensed salon/spa professionals, cosmetology students and instructors only. To maintain a professional atmosphere, attendees must present proof of license and a valid photo ID. For additional information on ISSE Long Beach and ISSE Midwest, please visit probeauty.org/isse.

Below: event photos

The reps. for Sebamed products just let us know that Sebamed was singled out for recognition on the Emmy Award-winning show, “The Doctors.” Due to its ultra-moisturizing formulas, Sebamed Moisturizing Body Lotion, Hand & Nail Balm and Anti-Dry Night Intensive Cream were recommended for individuals with dry, itchy skin. They sent us the link to watch highlights from the segment. I am going to do that right now.

The entire line is soap-free, paraben-free, non-comedogenic and hypoallergenic, and can be purchased at CVS stores nationwide.

http://www.thedoctorstv.com/videolib/init/5945

LASHEM - Pick up your copy of the National Examiner now and enter to win!

I was asked to share this exciting NEW February blowpro jetblow kit™ launch and I am happy to do so.

Your favorite lightweight Beach Blow Texturizing Mist, Blow Up Thickening Mist, and Heat Is On Blow Dry Styling Mist, designed by the experts at Blow, The New York Blow Dry Bar, will now be available in a convenient 100% air compliant travel size kit. Cool!

• Beach Blow Texturizing Mist works to obtain beautiful beach waves, while rejuvenating, soothing and moisturizing hair.
• Blow Up Thickening Mist enhances limp or fine strands with a volumizing mixture of ingredients to smooth and shine, while protecting against thermal hair tools.
• Heat Is On Blow Dry Styling Mist helps detangle and prevent damage that results from blow-dryer heat, such as breakage, split ends and flyaways, thanks to a conditioning and aloe formula.

blowpro jet set kit is available for $18.00 at www.blowPro.com, Ulta, Nordstrom, Beauty Brands, and fine salons nationwide.

Check out the Patriots women’s apparel items at www.nflshop.com. Right now, I am loving everything Patriots!

Welcome to It’s a Glam Thing! We have a new blogger on our team, Donna Raheb. Donna is pictured here (on right) at January 2012 Style Week Providence. Stay tuned to learn more about Donna and read her blogs soon.

“Live Famously” Perez Hilton contest.

The grand prize gives 1 winner and a friend a once-in-a-lifetime opportunity to live famously for a day in and around Los Angeles, including a luxury hotel stay, private car service to and from the airport, a $1,000 reward card for whatever they want, a $250 spa card and a special concert experience with Perez Hilton.

Watch Perez here: http://bit.ly/wF8AZG

Because heart health is always in style, Diet Coke® asks us to show our hearts for a chance to kick-off Fashion Week and attend the Red Dress Collection Fashion Show in NYC on February 8!

From now until January 27, people can enter the contest simply by uploading a picture of themselves making a heart shape or pointing to their heart – while wearing red – to Twitter, Tumblr or Instagram with the hashtag “#ShowYourHeart.” Each day of the contest, one lucky winner and his/her guest (total of five winners) will be selected to join a Diet Coke heart health celebrity ambassador (details will be released soon!) at the celebrity-studded Red Dress Collection Fashion Show on February 8.

Also on February 8, people can “donate a Tweet” to the cause. Each person who re-Tweets Diet Coke will trigger a $1 donation by the brand to heart health research and programs (up to $100,000). Follow @DietCokeUS to get involved and support the cause or visit dietcoke.com/hearttruth . Because heart health is always in style, Diet Coke® wants you and your readers to show your heart for a chance to kick-off Fashion Week and attend the Red Dress Collection Fashion Show in NYC on February 8!

Between January 23 and 27, people can enter the contest simply by uploading a picture of themselves making a heart shape or pointing to their heart – while wearing red – to Twitter, Tumblr or Instagram with the hashtag “#ShowYourHeart.” Each day of the contest, one lucky winner and his/her guest (total of five winners) will be selected to join a Diet Coke heart health celebrity ambassador (details will be released soon!) at the celebrity-studded Red Dress Collection Fashion Show on February 8.

Also on February 8, people can “donate a Tweet” to the cause. Each person who re-Tweets Diet Coke will trigger a $1 donation by the brand to heart health research and programs (up to $100,000). Follow @DietCokeUS to get involved and support the cause or visit DietCoke.com/HeartTruth for more information.

For the past five years, Diet Coke has been a passionate supporter of The Heart Truth®, a national campaign to raise awareness of women’s heart health. For Diet Coke, this partnership is part of its ongoing commitment to encourage new generations of people to be healthy, stay active and become passionate advocates for heart health. Visit www.DietCoke.com/HeartTruth for more information.

For the past five years, Diet Coke has been a passionate supporter of The Heart Truth®, a national campaign to raise awareness of women’s heart health. For Diet Coke, this partnership is part of its ongoing commitment to encourage new generations of people to be healthy, stay active and become passionate advocates for heart health.

Celebrity Hairstylist Pat Sumpter Davis is stylist to famous Atlanta Housewife NeNe Leakes who made her “Glee” debut last week as synchronized swim coach “Roz Washington”.

Don’t forget to catch NeNe’s second “Glee” appearance on February 7th!

To achieve her character’s chic short look:

1. Pat began with cleansing NeNe’s hair with IT&LY HAIRFASHION’S Advanced Color Protection Shampoo ideal for color treated tresses.

2. After gently towel drying, she molded the hair smooth and into the style direction she is wearing with IT&LY HAIRFASHION’S Pure Water Drops, then having NeNe sit under a preheated dryer for 30 minutes.

3. Next, she applied White Sands Liquid Texture Firm Thermal Styling Spray to protect the hair from thermal styling. The FHI Heat 4/10 Inch Platform Flat Iron was used to separate and define her hair using small sections.

Star Stylist Tip: Pat starts at the back of her head and then works her way forward so she doesn’t miss any hairs.

4. To complete the style, she used a rake like comb to create texture and finished by using and additional amount of IT&LY HAIRFASHION’S Pure Water Drops to give a brilliant camera ready shine. For a long lasting hold, she misted NeNe’s hair with White Sands Infinity Hairspray.

Today we got the news that Dazzle Dry Quick Dry Nail Polish is live on Allure.com Editors’ Fave Slideshow for this week Please see the link to both the slideshow and the Product Page below! Thanks for sharing this info.

www.allure.com/beauty-products/editors-favorites
www.allure.com/beauty-products/makeup