When Tommi Lahde came up with a concept and launched his crowd funding campaign on Indiegogo from his office in Finland, little did he know that hundreds of thousands of people around the world would jump on board and support his desire to create eco-friendly underwear!
These days, Tommi and his company The Other Danish Guy (theotherdanishguy.com) have become the hottest craze in the marketplace, creating fashionable, feel-good underwear that is helping to also save the planet. His underwear, for both men and women, is created from fabric that is made of discarded fishing nets and other items harvested from the oceans, where they constitute a threat to marine creatures. The company takes the materials they clean up from oceans worldwide and processes them into stylish underwear.
With celebrities and others jumping on The Other Danish Guy bandwagon, I sat down with Tommi to speak to him more about changing the culture of underwear in today’s society…
NICK NORTHSTAR: Let’s start with you Mr. Lahde. How would you describe your own personal fashion style – both while at home and while working?
TOMMI LAHDE: I am a casual guy, I guess. I love wearing jeans, t-shirts and sneakers. The main thing for me is that I need to feel good in what I wear. That makes me feel confident.
NN: The word “Glamorous” can mean many different things… what is its definition to you?
TL: It makes me think of luxury: beautiful, attractive people in exotic situations and venues. Something like Hollywood.
NN: What makes The Other Danish Guy’s underwear so ‘glamorous’?
TL: The feeling. It feels soft and smooth because of the exceptional fine fabric. Something worth buying and wearing next to skin and especially next to the most precious ones.
NN: What differences in style do you find between those in Finland and those you have seen here in America?
TL: Scandinavian style and design is very modest and simple. American style, especially here in California is colourful, fun and convenient. More casual. I like to combine those styles, because I think it makes it more exciting.
NN: What is your advice to anyone wanting to pursue their dreams and create products / their own fashion items?
TL: Just go for it! Even if you might think everything is pretty much invented already, it isn’t. Remember the story telling but be authentic.
NN: How has The Other Danish Guy product/company changed your life since creating it?
TL: I have learnt a lot! And I really have fallen in love with this brand. It is already an awesome thing, like my own baby. Nowadays I follow it to grow up and try to do the right things for its future.
NN: What is the #1 thing you feel sets your brand a part from others on the market?
TL: We have nothing to loose. And that makes us the most dangerous brand within the industry. We can try out things that existing brands are not able to try, because they have to protect their reputation and whatnot.
NN: What does the future hold for you and The Other Danish Guy from here?
TL: We are currently working hard to open the US online store and UK store will be open within a week or so. We have some exciting plans for the rest of the year and to 2018 as well. And one BIG announcement to make yet before october.
NN: And finally: What is your personal favorite TODG underwear color to wear / style?
TL: I love the Traveller Trunk in Signal Magenta colour. Since I fly quite a lot, I really appreciate the breathability and the feeling of nothing. It is the only underwear I really need.
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