August 15, 2017

THE GLAM LIFE OF A BIER BRO.

Partying, tasting, innovating various beer drinking ways, and then trying them out all day is a dream job that has become a reality for millennials Ryan, Brandon and Justin Siriann aka ‘The Bier Bros.’! These three “bros” have found a way to create a revolutionary syringe-like drinking device that has turned their jobs into one that others are truly jealous of.

With their product, The Bierstick, being named one of the top trending drinking products of summer 2017, It’s A Glam Thing sat down with the brothers to find out more about the glamorous world of beer-drinking-device inventors!

Nick Northstar: What is the most glamorous thing about being an inventor of a beer-related product?

Bier Bros: Being the inventors of a beer related product would be great, but we simply sell a device that allows people to put whatever they choose into it. The amount of people you meet and connections you make while promoting a fun party item is just incomparable to anything else. Everyone is always in a good mood and in a great social atmosphere, which makes work for us extremely fun. The Bier Bros have taken the ancient beer bong and revolutionized the way people will drink beer forever.

NN: What are your top favorite beverages to put into your Bierstick device?

BB: Well if you are 21 and you can drink responsibly, who doesn’t love an ice-cold brew? Some other beverages that you don’t really enjoy drinking are also great to put in the Bierstick, like a protein shake or pre-workout.

NN: How has social media played a part in spreading the word?

BB: Social media (follow on Instagram here) is our biggest source of advertising. When the Bierstick is out, the cameras are out. This is what runs our sales. When one person buys a Bierstick, almost all of their friends will see it because of Snapchat and Instagram. Recently we have had many viral videos hit Facebook and that is because of how shareable our product is.

NN: What crazy things have you seen people do with your product?

BB: Our customers are encouraged to send in the best/unique videos and pictures. This apparently is a competition in our customers eyes to see who can top the last video. From jumping off waterfalls, to Biersticking off of the school mascot, to a student’s grandma doing a Bierstick at a tailgate.

NN: What’s next for the Bierstick company?

BB: The Bierstick 2.0 is in prototyping and will be out as soon as we get everything perfected. Instead of taking on many products that are OK, we want to perfect one thing and that is the Bierstick.

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