May 29, 2017


CRANSTON, RI (October 2017)—In honor of Breast Cancer Awareness, Chamilia (, a Swarovski Company, announced that it will donate a portion of each purchase from its new “Brave & Strong” charm to the American Cancer Society’s Making Strides Against Breast Cancer initiative. The sterling silver charm with a lightly oxidized finish features the word “Brave” on one side and “Strong” on the reverse; both sides are accented with four Rose Swarovski Crystals (US MSRP $45). It can be worn on all Chamilia bracelets and neck chains.

“We create something unique and special in support of women fighting breast cancer every year,” said Chamilia Vice President, Global Merchandising and Marketing Catherine Ottaviano. “This cause is on the forefront of the issues our customer faces, and it’s important to us that we support women who are fighting breast cancer in some way. Chamilia is a brand that works for women who wear their hearts on their sleeves. We support these women in their struggles and their celebrations.”

There are more than 400 exclusive charms available from the Chamilia brand. The line is made from sterling silver or 14 karat gold and features genuine Swarovski Crystals, Swarovski Zirconia, or Murano glass. The brand follows strict Swarovski guidelines for quality and aesthetic standards.

Chamilia’s Brave & Strong Charm in support of Breast Cancer Awareness will be available July 14, 2017, at many of the brand’s more than 1,000 retail partners worldwide and on the Chamilia website,


About Chamilia
Based in Cranston, RI, Chamilia is an American company that was established in 2002. Since its purchase in 2013, it has been a member of the Swarovski Group, a world leader in quality and innovation. Each of the more than 400 exclusive charms available from the brand are made from .925 sterling silver or 14 karat gold and feature genuine Swarovski Crystals or Zirconia, or Italian Murano Glass. The brand follows strict Swarovski Group guidelines for quality and aesthetic excellence. For more information, please go to

About Swarovski
Swarovski delivers a diverse product portfolio of unmatched quality, craftsmanship and creativity. Founded in 1895 in Austria, Swarovski Crystal Business designs, manufactures and markets crystals, natural and created gemstones, finished products such as jewelry, accessories and lighting. The company’s film division, Swarovski Entertainment, produces artistically accomplished feature films with global box-office appeal. The Swarovski Foundation was set up to honor the philanthropic spirit of the company by supporting creativity and culture, promoting wellbeing and conserving natural resources. Now run by the fifth generation of family members, Swarovski Crystal Business has a global reach, with over 2,350 stores in about 170 countries and more than 25,000 employees,

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