October 5, 2015

CHAMILIA SUPPORTS Breast Cancer Awareness Month

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In honor of Breast Cancer Awareness Month, Chamilia (www.chamilia.com), a Swarovski Group brand, announced that it again will donate a portion of each purchase from its “Give Back: Breast Cancer” gift set to the American Cancer Society in support of its efforts in making strides against breast cancer. The set combines the brand’s new pink braided leather cord with easy-to-use clam-shell closure and its “Hope” charm from the “Her Gifts to the World” collection as a special release for the occasion.

“Chamilia” is a brand that has always supported women in the important stages of their lives,” said Chamilia Vice President, Global Merchandising and Marketing Catherine Ottaviano. “During Breast Cancer Awareness Month, the women who have battled this disease are honored. Of course, we choose to support their journey.”

There are more than 400 exclusive charms available from the Chamilia brand. The line is made from sterling silver or 14 karat gold and features genuine Swarovski Crystals, Swarovski Zirconia, or Murano glass. The brand follows strict Swarovski guidelines for quality and aesthetic standards.

THE GIVE BACK BREAST CANCER GIFT SET – Includes a bright pink leather bracelet with easy-to-use branded sterling silver clam-shell closure and extender chain and the Chamilia “Hope” charm; retail price: $75. The set will be available at the brand’s more than 2,000 retail partners worldwide and on the Chamilia website, www.chamilia.com.

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About Chamilia
Based in Cranston, RI, Chamilia is an American company that was established in 2002. Since its purchase in 2013, it has been a member of the Swarovski Group, a world leader in quality and innovation. Each of the more than 400 exclusive charms available from the brand are made from .925 sterling silver or 14 karat gold and feature genuine Swarovski Crystals or Zirconia, or Italian Murano Glass. The brand follows strict Swarovski Group guidelines for quality and aesthetic excellence.

About Swarovski
Swarovski delivers a diverse product portfolio of unmatched quality, craftsmanship and creativity. Founded in 1895 in Austria, Swarovski Crystal Business designs, manufactures and markets crystals, natural and created gemstones, finished products such as jewelry, accessories and lighting. The company’s film division, Swarovski Entertainment, produces artistically accomplished feature films with global box-office appeal. The Swarovski Foundation was set up to honor the philanthropic spirit of the company by supporting creativity and culture, promoting wellbeing and conserving natural resources. Now run by the fifth generation of family members, Swarovski Crystal Business has a global reach, with over 2,350 stores in about 170 countries and more than 25,000 employees, www.swarovskigroup.com.

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