February 4, 2015

Handcrafted Luxury, Bottled

By Lisa Gal

Elyx by Absolut is the sippable vodka handcrafted out of a single estate in Sweden residing in a beautiful etched gold and glass bottle. Absolut added a modern day twist on the brand’s campaign when Johan Lindeberg, fashion designer turned creative director, took the helm. The campaign was titled “Integrity”, which needs no explanation. Described as silky and soft with an accolade like “Best Vodka in the World” voted by the 2013 San Francisco Spirits festival, do you really need to try any other? Fortunate are the 2015 Grammy Award nominees who will be welcomed to their hotel room by a bottle plus a mixer of Fever-Tree Ginger Beer this weekend.

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