NYC CELEBRITY HAIR STYLIST JEFF CHASTAIN
LAUNCHES HAIR CARE LINE EXCLUSIVELY ON BIRCHBOX.COM
Jeff Chastin
Parlor haircare
February 2, 2015 – NEW YORK, NEW YORK, Today Jeff Chastain, a New York City celebrity hair stylist, and Birchbox, a leading beauty and grooming company, announce the launch of PARLOR by Jeff Chastain, a line of multitasking hair care and styling products that combine professional quality with everyday ease for fresh, no-fuss style. Chastain – whose celebrity clients include Sarah Jessica Parker, Kerry Washington, Keri Russell, Sam Rockwell, Chris Messina, Jesse Tyler Ferguson and Kristen Taekman, among others – designed and developed the collection exclusively for Birchbox.
Inspired by his signature practice of “product cocktailing” – using several different products at once – Chastain created PARLOR by Jeff Chastain, blending the benefits of his favorite products into single, easy-to-use formulas. The launch collection, available today on Birchbox.com, consists of four unisex products: Moisturizing Sea Salt Spray, Smoothing Blow Out Spray, Detangling Leave-In Conditioner and Reworkable Hold Paste. Two additional products – the Texturizing Finishing Spray and Flexible Hold Spray – will launch in May 2015.
“In my experience working with other salon hair brands, I’ve noticed that you often have to use two or more products together to get the desired effect. This always leaves you with too many products in your bathroom that you aren’t using,” says Jeff Chastain. “Every product in the PARLOR by Jeff Chastain line can be used alone to get great style because I’ve done the mixing for you.”
All products contain nourishing sweet almond extract and feature a refined but addictive fragrance with notes of ripe peach, fresh cut grass, and white woods. The bottles and secondary packaging have a premium, soft-touch finish with a sleek silhouette to give the collection a luxury-brand feel at a more accessible price point.
“Jeff Chastain is a long time friend of mine, Hayley’s, and the brand,” said Katia Beauchamp, Birchbox, Co-Founder and Co-CEO. “When Jeff came to us about launching his first hair care line, it was a natural fit. We loved the products and his vision for the line, and really stand behind this brand.”
PARLOR by Jeff Chastain is available today exclusively on Birchbox.com and at the Birchbox store in SoHo, with products retailing individually from $24.00-$28.00.
o Debut Collection – February 2, 2015
§ Moisturizing Sea Salt Spray – $24.00: part beach wave spray, part leave-in conditioner, giving hair that covetable surfer-girl texture without the drying effects of salt water
§ Smoothing Blow Out Spray – $24.00: an all-in-one hear protectant, blow-dry aid, and smoothing treatment
§ Detangling Leave-In Conditioner – $24.00: the perfect detangler combined with thermal protection in the form of a leave-in conditioner
§ Reworkable Hold Paste – $24.00: combines the softness and flexibility of a styling cream with the definition of a paste
o May 2015 Launch (waitlist)
§ Texturizing Finishing Spray – $28.00
§ Flexible Hold Spray – $24.00
About Birchbox
Launched in 2010, Birchbox is a leading beauty e-commerce company for both men and women. Birchbox redefines the retail process by offering consumers a personalized way to discover, learn about and purchase the best beauty, grooming and lifestyle products. With more than 800,000 members, Birchbox users enjoy first-touch experiences with new products each month and exclusive access to expert editorial content to help them get the most out of each item. Additionally, through Birchbox’s online store, customers can shop a handpicked selection of full-sized products from more than 800 top brands such as Beauty Protector, Benefit, Cynthia Rowley, Caudalie, Liz Earle, dr. brandt and Joie. Birchbox is headquartered in the US and available in Canada, France, Spain, the UK, and Belgium. In 2014, Birchbox opened its first brick and mortar store in New York. For more info check out www.birchbox.com
About Jeff Chastain
Jeff Chastain is a New York City stylist with over 14 years’ experience. Owner of the Jeff Chastain Parlor salon in Chelsea, he recently opened BLOWN by Jeff Chastain, a blowout bar in the East Village. Jeff’s celebrity clientele includes Jesse Tyler Ferguson, Arianna Huffington, Jonathan Tucker, Jenna Fischer, Sam Rockwell, and Leslie Bibb. He is the personal hairstylist for Kristen Taekman of The Real Housewives of New York City. Fans of PARLOR by Jeff Chastain will love Jeff’s down-to-earth, welcoming personality. Despite his success, he remains lighthearted and doesn’t take himself too seriously. To learn more about Jeff Chastain visit http://www.parlorbyjeffchastain.com.