November 11, 2013

Wow – Insta-POP-Hairdo!

Color Wow Pop & Lock

Color Wow Pop & Lock

How many times have you been away for the weekend (or happen to be at your boyfriends’ house!) and forgot your hair dryer or your ‘good’ brush? This past weekend, I was in this very fix and found myself with a bottle of COLOR WOW POP & LOCK thank goodness to save the day!

Bad hair to good hair – it was easy! I simply washed my hair, and then out pops my POP & LOCK. Dabbing a nickel sized drop on my hands, I rubbed Pop & Lock onto my fingertips and tossed it through my hair. The whole process took less than five minutes, and I emerged from the bathroom with shiny, curly hair.

When my hair dried it was full, shiny, and curly. No stiffness, just bouncy shiny curls, without drying my hair out.  Perfect stress free shiny locks that lasted the whole day. For dinner out I dabbed another drop in my hair to freshen it up but honestly I barely needed it.

POP & Lock’’s innovative shellac technology and hydrating ingredients seal the cuticle to trap in color
and moisture while locking out dryness. Dryness truly is a problem with many of these products. You use them a couple of times and then realize that your hair is completely dehydrated – and then they go back on the shelf or the circular file only to be used in an emergency. Mica is one of the ingredients that helps to create that shimmery and shiny look to your hair in POP & LOCK.

The added bonus for this product is that it is color safe. Your color is preserved, protected and optimized with POP & LOCK. 
The product’s new prescriptive formula creates a protective shellac effect on the hair’s surface that makes color pop. Also, for you sun worshippers, the product has a UV filter that adds an extra layer of anti-fade protection for color that stays true.  In addition POP & LOCK contains no waxes or emulsifiers, making it even healthier for your hair. If you are looking for a nourishing, non-drying way to shine up your hair, and make it POP – try POP & LOCK.  Your hair will truly POP!

Color Wow is available for purchase in Ulta Stores Nationwide and at ulta.com

Editor’s Note: Color Wow Wins 2 Best of Beauty Awards from Allure Magazine: Big Breakthrough & Best Root Coverage read it here; 

http://www.colorwowhair.com/uk/wpnews/2013/10/08/colorwow-wins-2-allure-best-of-beauty-awards/

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Guest post by Julia Tanen

Julia is a writer, blogger, book author

and mom from Boston, Massachusetts

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