March 27, 2013

Active Wear Brand Lolë is hosting a special event in New York City on Saturday, April 6th , celebrating the 2013 Yoga Journal Conference

Are YOU in New York on April 6th, 2013?


• TO: A LOLË Yellow Yoga Session COMPLIMENTARY COMMUNITY CLASS with Master Instructor Elena Brower
Lolë is proudly hosting this special event celebrating the 2013 Yoga Journal Conference in New York City!

• WHEN: Saturday, April 6, 2013

• WHERE: The Hilton New York, New York City

• TIME:1:30-2:30pm

• INSTRUCTOR:Elena Brower

• AVAILABILITY:Limited space, PLEASE arrive early

As a highlight of the 2013 Yoga Journal Conference : Active wear brand Lolë is hosting a complimentary community class, the Lolë Yellow Yoga Session , led by Virayoga founder Elena Brower on Saturday, April 6, at the Hilton New York. Lolë is bringing its “Live Out Loud Everyday” message to the public, welcoming experienced yoga practitioners and novices alike, through the company’s global program of mass yoga events. Brower will teach a revitalizing class featuring cleansing poses and tranquil meditation to further Lolë’s vision of spreading access to the healing benefits of yoga.

Renowned yoga instructor and author of the “Mindful Living Book, Art of Attention” , Elena Brower will be teaching throughout the class intensive weekend. Her special Saturday Lolë Yellow Yoga Session is dedicated to Lolë’s signature cheerful color. Brower will lead participants through a thoughtful sequence that combines cleansing twists with blissful meditations in order to create a safe, collaborative, fully present community. Brower has previously led Lolë’s debut White Yoga Session in Paris for 2,000 participants, followed by a class this January in Salt Lake City, and will bring the Lolë White Yoga Session to Santa Barbara on June 1st for the event’s third installment. Internationally known for her skilled ability to bring tranquility to to student’s minds and strength to their bodies Brower is thrilled to partner with Lolë to touch so many lives this April.

Nathalie Binda, vice president of Lolë marketing says, “Elena is a great friend to Lolë and a wonderful incarnation of our values. She believes that everyone should be able to harness the power and energy inside themselves, and we as a brand strive to help people do that every day.”

As a silver sponsor of this exciting conference, Lolë is proud to be a part of the 18th annual event. Yoga Journal Magazine created the conference in 1995 in order to give readers and yoga lovers an opportunity to practice under the world renowned instructors they covered and to create a community of dedicated teachers, students, and vendors. After its initial success in San Francisco, the event moved to Colorado for 16 years. In 2003 it was expanded to several locations across the country, including New York City. Lolë is proud to present the brand’s latest collection at this year’s event, as well as to foster community between Lolë wellness ambassadors and yogi’s nationwide.

• ABOUT Lolë:
At Lolë, wellbeing means a lifestyle inspired by the quest for balance between urban living and nature, and the pleasure of varied physical activity. Live Out Loud Everyday! With a genuine concern for people and products, the company turns consumption into investement by offering long lasting versatile collections that are feminine and functional for urban women. Born in Canada and still entirely designed in Montreal, Quebec, Lolë clothing can be found at more than 1,500 points of sale around the world, in Ateliers Lolë and online at:
Make sure to take a moment to visit the Lolë website !

You certainly don’t want to miss this wonderful event and exciting opportunity, so be sure to “Save The Date, and “Don’t Be Late”:

DATE: Saturday, April 6
TIME: 1:30-2:30pm
PLACE: Hilton New York, New York City
INSTRUCTOR: Elena Brower
Availability: Limited space, please arrive early

(The above Quoted and paraphrased information was provided from a Press Release-Fact Sheet.)

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