Philip Pelusi Launches New Hair Care Category:
Organic Texture Management
Philip Pelusi, CEO and founder of Tela Beauty Organics, a salon direct hair care House dedicated to creating USDA Certified performance organic hair and body care products, announces a new category in the marketplace alongside the launch of two breakthrough take home texture maintenance products: Smooth Operator and Curl of My Dreams.
The turn-key operation now leads with a full range of 19 organic products and 2 organic salon treatment options. Smooth Operator and Curl of My Dreams complete the Tela Beauty Organics texture management division.
“Our organic approach to texture management combined with the innovation and performance of our organic texture management professional products and salon services, have created new ground, carving out a fresh category in the hair care and beauty industry. We have increased our product artistry and communication platforms to introduce a new concept and category to the marketplace: Organic Texture Management”, says Pelusi.
This leadership effort provides advanced options for the health conscious consumer, and diversifies choices and solutions that empower the professional stylist in the salon industry.
Hair professionals now have the tools to support the growing demand for organics in the salon environment. Stylists can broaden their expertise and sensitivity more fully with all hair fabrics without harsh chemicals or toxic straightening agents when servicing unique hair textures in-between ‘curly’ or ‘straight’.
“Tela Beauty Organics will continue to provide safe alternatives and tools for the demanding salon professional and client by combining health, beauty, and science to address texture needs and concerns organically”, Pelusi concludes.
Smooth Operator, a blow-dry smoothing serum and Curl of My Dreams, a curl enhancing elixir are anti-frizz texture products designed for easier thermal styling sessions and longer lasting style at home. Both style extenders prolong the effects and organic benefits of Tela Beauty Organics Phyto-Keratin Smoothing Treatment Blow Out™ and Tela Beauty Organics Anti Frizz Curl Enhancing Smoother, Girls Who Love Curls™ in-salon services.
Within each formula, Philip Pelusi uses his proprietary micro-emulsion technology to deliver his unique Patent Pending Pelusi Ceramide Complex (2010), a moisture rich ingredient blend for hydration, strength and nourishment.
Smooth Operator and Curl of My Dreams contain Quinoa Protein, the “Mother Grain” as a key ingredient to deeply repair and revitalize dry, frizzy hair. Quinoa Protein adds vibrancy, natural spring and healthy bounce to tired curls and waves.
Smooth Operator is concentrated with Tela Beauty Organics exclusive USDA Certified Regenerating Blend: Horsetail, Reishi Mushroom, Sprouted Soy, Red Sage and Burdock Root to achieve lustrous blowouts and to protect hair against damage and color fade.
Curl of My Dreamsdelivers Tela Beauty Organics exclusive USDA Certified Organic Hydrating Blend: Marshmallow Root, Mountain Ladybell, Plantain, Reishi Mushroom and Solomon’s Seal to help replenish and define curls with weightless moisture and shine. Curls feel natural, more manageable – never crunchy or stiff.
About Philip Pelusi
Philip Pelusi is an internationally recognized stylist, photographer and product artist synonymous with innovation in the industry. At the tender age of 20, Philip Pelusi opened his first salon and began building his salon group to include 12 salons as well as the magnificent Tela Design Studio – flagship and industry centerpiece for Tela Beauty Organics by Philip Pelusi in New York City.
Philip premiered Tela Beauty Organics by Philip Pelusi as the industry’s first USDA Certified Organic line of hair care products created in accord with the highest USDA certifiable organic standards and ingredients meeting the stringent requirements of the US Pharmacopeia. Today, Philip continues to invent new categories in the beauty industry with the innovation, safety, and performance behind his Tela Beauty Organics brand., CEO and founder of Tela Beauty Organics, a salon direct hair care House dedicated to creating USDA Certified performance organic hair and body care products, announces a new category in the marketplace alongside the launch of two breakthrough take home texture maintenance products: Smooth Operator and Curl of My Dreams.
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