April 5, 2011

Aerin Lauder to Launch Her Own Lifestyle Brand

Aerin Lauder, 40, Senior Vice President and Creative Director of Estee Lauder, is launching her own fashion and lifestyle brand. The brand is said to include fashion, accessories, housewares, china, jewelry which will be inspired from the private collection of her grandmother, Estee Lauder. To undertake her new venture, Lauder, the third-largest shareholder at her family’s company, will relinquish her title and take a consulting role at the beauty giant. Anna Wintour and NBC Universal head Jeff Zucker will be providing their guidance. Aerin refers to her style as “heritage with a twist”. Having seen pictures of Aerin’s Manhattan and Hampton homes, (in Elle Décor) one can imagine her venture will be a huge success!

Best wishes Aerin from It’s a Glam Thing!

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